The Enterprise

Esperanza del Plata is an enterprise dedicated to the elaboration of liquors made in an artisan form of high quality and distributed in different specific points. It was born as a family business founded in January 2002 in the city of La Plata, Province of Buenos Aires, Argentina.

In that opportunity, several attempts were made in order to produce Lemoncello until the original formula was obtained, which is the one that today is adopted in the elaboration of the liquor that attracts most consumers in the establishment. In a similar way, the recipes of the rest of the liquors were obtained and improved in the actuality: orange, mint, coffee, dulce de leche, banana, strawberry, cherry, plum, etc.

In 2003, an agreement was established with the Department of Agricultural Alimentary Industries of the Faculty of Agronomy, National University of La Plata, which certificates the quality of our products lot by lot.

The firm is authorized by the Health Ministry of the Province of Buenos Aires, and every good has been inscribed in the National Register of Alimentary Products, as the National and International legislation stipulate.

The monthly production of the firm reaches 1.100 litres of different flavours, being able to double its production in a period no superior to two months.

At the moment, the distribution of our products, which is made locally, is in process of expansion throughout the rest of the country; and there is the possibility of their exportation as well.

Some comments...

In the middle of year 2002, as Argentina was going through difficult times, we looked for a way to express our best wish for the following year: "keep our hopes".

We believed, and we still do, that this helps set out goals, project a method to achieve them, control the transformations, get to a result, and share our accomplishments.

We could see that, mixed with the sweetness of the sugar syrup, the lemon juice transforms itself, and gives us the chance to taste and share a delicious liqueur, like the one we used to drink "before".

Thus, with the alchemy on our side, we still intend to grant hope. And Esperanza del Plata was established as a familial business determined to produce liqueurs of high artisan quality and in diverse genuine flavours.

We extended, and learned new methods for the elaboration of our liqueurs, always made from raw materials, and as far as possible, originated from the province of Buenos Aires (such as the strawberry, mint, and plum).

Searching in the market, we noted an absence of identity related to brands and little differentiation among bottles and labels. This led to develop our own image in a corporative and systematic way. And everything commenced with this picture:

[The woman in the portrait is the grandmother of this firm head. The photograph was taken the day she was proclaimed "spring queen" in her native town in the province of Buenos Aires. She was eighteen then.
That quiet, delicate, trustful and warm essence responded, in an emotional sense, to the coveted target for the image of our enterprise.]